Breadcrumb JSON-LD Schema Generator

Form for generate JSON-LD Schema Markup

Use the following JSON-LD schema generator to generate the markup code for the breadcrumb list:

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Page nameURL
Your generated result will be seen below.

Result of JSON-LD markup generation


Move to «Paste Code» for Save it

About Generation of JSON-LD Breadcrumb Schema

What is BreadcrumbList Schema?

The BreadcrumbList scheme helps Google to see exactly what is in the breadcrumbs of a particular web page. As a result, Google displays these breadcrumbs in the search results, so your results look clean and professional.

Schema.org has more info on BreadcrumbList structured data and You can find Google documentation here.

About this tool

The Breadcrumb Schema Generator is free tool that can help you quickly create the required structured data for your breadcrumb to be eligible for display as a rich result in Google search. This tool is simple as possible so you can generate structured data markup in a few simple clicks and You not need any coding experience to use these.

When schema markup are created properly, search engines get the basic information needed to optimally rank and display your site's page in search results. If not used, rankings and clickthrough rate will suffer.

How it Works?

Just fill in and select the necessary options and click "Generate", and you will receive JSON-LD markup. Copy the generated schema into the head of your website. Test it via Structured Data Testing Tool, in case of any mistake go back to the Schema Generator of Breadcrumb List tool and generate the code again.

Where to place the code?

The data, enclosed within the <script type="application/ld+json"> ... </script> tags as shown in the examples below, may be placed in either the <head>...</head> or <body>...</body> region of the page. Google can also read JSON-LD data when it is dynamically embedded in page content, for example, using JavaScript code.

If it’s data about your page (or what this page is about), you could place the script element in the <head>...</head>, because the head element is defined to contain metadata for the document.

In particular, a BreadcrumbList is placed between <head>...</head> tag.

Examples of BreadcrumbList JSON-LD markup

<script type="application/ld+json">
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [{
            "@type": "ListItem",
            "position": 1,
            "name": "Books",
            "item": "https://example.com/books"
        },{
            "@type": "ListItem",
            "position": 2,
            "name": "Science Fiction",
            "item": "https://example.com/books/sciencefiction"
        },{
            "@type": "ListItem",
            "position": 3,
            "name": "Award Winners"
        }]
    }
</script>
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "item": {
      "@id": "https://example.com/games",
      "name": "Games",
      "image": "http://example.com/images/icon-game.png"
    }
  },{
    "@type": "ListItem",
    "position": 2,
    "item": {
      "@id": "https://example.com/games/companies",
      "name": "Companies",
      "image": "http://example.com/images/icon-company.png"
    }
  },{
    "@type": "ListItem",
    "position": 3,
    "item": {
      "@id": "https://example.com/games/companies/rockstar",
      "name": "Rockstar Notrh",
      "image": "http://example.com/images/rockstar-north.png"
    }
  },{
    "@type": "ListItem",
    "position": 4,
    "item": {
      "@id": "https://example.com/games/companies/blizzard",
      "name": "Blizzard Inc.",
      "image": "http://example.com/images/blizzard.png"
    }
  }]
}
</script>