UTM Link Builder

Form for generate UTM link

This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics. Fill in the fields below to get the link:

The full website URL (e.g. https://www.example.com)
utm_source
The referrer: (e.g. googlenewsletter)
utm_medium
Marketing medium: (e.g. cpcbanneremail)
utm_campaign
Product, promo code, or slogan (e.g. spring_sale)


Your generated result will be seen below.

Result of UTM link generation


Move to "Paste Code" for Saving

About Campaign URL Builder

About UTM Link Generator

UTM (Urchin Tracking Module) are marketing parameters that are added to the URL and used to track the effectiveness of online marketing campaigns across traffic sources and publishing media

Google Analytics has provided a useful mechanism for the accurate tracking of marketing campaigns. The only problem is it isn't the easiest to use and is VERY easy to make mistakes. This UTM Link Builder tool will help you accurately create trackable links to be used across all of your marketing channels.

How it Works?

It takes few minutes to create UTM link to your website. Just fill in and select the necessary options and click "Generate", and you will receive an link.

More information and examples for each parameter

Campaign Source

utm_source

Required.

Use utm_source to identify a search engine, newsletter name, or other source.

Example:google

Campaign Medium

utm_medium

Required.

Use utm_medium to identify a medium such as email or cost-per- click.

Example:cpc

Campaign Name

utm_campaign

Required.

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Example:utm_campaign=spring_sale

Campaign Term

utm_term

Used for paid search. Use utm_term to note the keywords for this ad.

Example:running+shoes

Campaign Content

utm_content

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Examples:logolinkortextlink

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